Jess Fox And Hound Ltd director files prohibited-name notice to trade as Jess Fox Dog Walking
Jessica Fox Reavley has filed a Section 216 prohibited-name notice after Jess Fox And Hound Ltd entered insolvent liquidation on 28 May 2026. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
Jess Fox And Hound Ltd, a Newcastle-based pet-services micro-entity incorporated on 21 March 2023, entered insolvent liquidation on 28 May 2026. Its director, Jessica Fox Reavley, has since filed a formal notice under Section 216 of the Insolvency Act 1986. That provision bars a director of a company that has gone into insolvent liquidation from involvement in another company using the same or a similar name for five years, unless one of the statutory exceptions applies.
The notice, published in the London Gazette on 12 June 2026, states Reavley's intention to continue carrying on substantially the whole of the business through a new vehicle, Willus Outdoor Co Ltd, trading as Jess Fox Dog Walking.
What the notice means
Section 216 of the Insolvency Act 1986 makes it a criminal offence for a director of an insolvent company to act as a director of, or be involved in the management of, another company whose name is the same as, or suggests an association with, the company that went into liquidation. The prohibition covers direct involvement and indirect participation in the promotion, formation or management of such a company.
By filing under Rule 22.4 of the Insolvency (England and Wales) Rules 2016, Reavley is giving creditors of Jess Fox And Hound Ltd formal notice of her plans. The filing also protects her from criminal liability and, where the business is carried on through another company, from personal liability for that new company's debts.
The company and its officers
Jess Fox And Hound Ltd traded from 166 Heaton Road, Newcastle upon Tyne, NE6 5HP, under the trading name The Dog Grocer. Its SIC classification covers other personal service activities not elsewhere classified. Companies House records the company as a micro-entity, with accounts made up to 31 March 2025.
Reavley was appointed as a director on 21 March 2023, the date of incorporation, and has no resignation date on record. Dr Katie Jessica Markham was also appointed as a director on incorporation and resigned on 16 April 2025.
No secured charges are registered against the company at Companies House, and there are no administrators in this case. The matter is a creditors' voluntary liquidation, an insolvent winding-up resolved by the company's members without a court order. The prohibited-name notice is a separate filing by Reavley in her personal capacity as a director of the liquidated company.
Common questions
Are you a director of the successor company?
A prohibited-name Gazette notice typically documents one of the three statutory exceptions to Section 216 of the Insolvency Act 1986 (the rule against re-use of a similar name by a former director of a liquidated company). The exception is only valid if the notice meets the timing and content requirements in the relevant Rule. Read more on prohibited names.
Do you trade with the successor company?
A valid notice does not by itself revive the liabilities of the liquidated company. The successor company is a separate legal entity and the directors are personally exposed only if Section 216 is breached.
Sources
- The London Gazette notice (code Moratoria, Prohibited Names and Other: Re-use of a Prohibited Name)
- Companies House record 14744668
- Editorial standards: how we source and review; five-pass pipeline.
