Jess Fox and Hound Ltd: director files Section 216 notice after insolvent liquidation
Jess Fox and Hound Ltd entered insolvent liquidation on 28 May 2026. Director Jessica Fox Reavley has filed a Section 216 notice to continue trading. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
Jess Fox and Hound Ltd, a Newcastle dog grooming and pet services business, entered insolvent liquidation on 28 May 2026, just over three years after its incorporation in March 2023. Director Jessica Fox Reavley has since filed a Section 216 prohibited-name notice, signalling her intention to carry on the business under a connected name.
Section 216 of the Insolvency Act 1986 bars a director of a company that has gone into insolvent liquidation from involvement in another company using the same or a similar name for five years, unless the court gives permission or a statutory exception applies. Breaching that prohibition is a criminal offence. Filing a notice under rule 22.4 of the Insolvency (England and Wales) Rules 2016 is one route that allows a director to continue where the business is carried on under a connected name without committing that offence.
The new trading name
Reavley gives notice that she intends to act in connection with carrying on the whole or substantially the whole of the business of the insolvent company under the name Hound Hub Collective Ltd, trading as Jess Fox the Dog Grocer. The notice was published in the London Gazette on 12 June 2026.
The liquidated company traded as Jess Fox and Hound Ltd, The Dog Grocer, operating from 166 Heaton Road, Heaton, Newcastle upon Tyne, NE6 5HP, which was both its registered office and principal trading address at the time of liquidation.
The company
Jess Fox and Hound Ltd was incorporated on 21 March 2023 and carried on business under SIC code 96090, which covers other personal service activities not elsewhere classified. The company filed its last accounts to 31 March 2025 as a micro-entity. Companies House records show the company is now in liquidation.
The directors
Reavley was appointed director on 21 March 2023, the date of incorporation, and remained in post through to liquidation. Dr Katie Jessica Markham was also appointed on incorporation but resigned on 16 April 2025. Reavley confirms in the notice that she was a director of Jess Fox and Hound Ltd during the 12 months ending the day before it went into insolvent liquidation, satisfying the condition that triggers the Section 216 restriction.
What the notice means
The notice does not authorise Reavley to act without limit. It permits her to proceed without immediately committing a criminal offence and, where the business is carried on through another company, without incurring personal liability for that company's debts solely because of the prohibited-name connection. The court retains jurisdiction, and creditors of Jess Fox and Hound Ltd are formally notified of the intended re-use of the trading name through the Gazette publication.
Common questions
Are you a director of the successor company?
A prohibited-name Gazette notice typically documents one of the three statutory exceptions to Section 216 of the Insolvency Act 1986 (the rule against re-use of a similar name by a former director of a liquidated company). The exception is only valid if the notice meets the timing and content requirements in the relevant Rule. Read more on prohibited names.
Do you trade with the successor company?
A valid notice does not by itself revive the liabilities of the liquidated company. The successor company is a separate legal entity and the directors are personally exposed only if Section 216 is breached.
Sources
- The London Gazette notice (code Moratoria, Prohibited Names and Other: Re-use of a Prohibited Name)
- Companies House record 14744668
- Editorial standards: how we source and review; five-pass pipeline.
