FREYR CrossFit enters CVL under 11 months after incorporation
FREYR Fitness Ltd, trading as FREYR CrossFit, passed a resolution to enter creditors' voluntary liquidation on 20 May 2026, months after its July 2024 incorporation. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
A South London CrossFit gym incorporated in July 2024 has wound itself up through a creditors' voluntary liquidation, passing the resolution on 20 May 2026, less than 11 months after it was formed.
FREYR Fitness Ltd, which traded as FREYR CrossFit, was registered on 16 July 2024 and operated under SIC code 93130, covering fitness facilities. Its registered office is at 22 Casting House, Moulding Lane, London, SE14 6BN, with a principal trading address at 196 Carlisle Lane, London, SE1.
The liquidation
A creditors' voluntary liquidation (CVL) is an insolvent winding-up resolved by the company's members at the request of its directors, without a court order. It is the single largest stream of UK corporate insolvency by volume. The resolution at FREYR Fitness Ltd was passed on 20 May 2026, two days before the notice appeared in the London Gazette.
Jamie Playford of Leading has been appointed liquidator. Playford holds IP number 9735. A liquidator is the licensed insolvency practitioner who realises the company's assets and distributes the proceeds to creditors.
The directors
Two directors were in post at the time of the resolution. David Jose Caetano Ambrosio was appointed on 16 July 2024, the same day the company was incorporated at Companies House. Ben Michael Wilson joined the board on 9 August 2024. Both are recorded as resident in England and the United Kingdom respectively.
Charges
No secured charges are registered against FREYR Fitness Ltd at Companies House, meaning no secured creditors hold fixed or floating security over the company's assets.
The company's next accounts had been due on 16 April 2026, a deadline it did not meet before the winding-up resolution was passed. The company went from incorporation to CVL in under a year, leaving little trading history on the public record. No financial figures appear in the Gazette notice or the Companies House filing.
Common questions
Are you owed money by Freyr Fitness Limited?
In a creditors' voluntary liquidation you are an unsecured creditor unless you hold a registered charge or retention of title. The liquidators will write to known creditors with a proof-of-debt form. A statement of affairs prepared by the directors and the chair of the creditors' decision procedure should be available on request. Read more about proof of debt and where you sit in the creditor hierarchy.
Did you work at Freyr Fitness Limited?
In a CVL, employees are typically dismissed at or shortly after the liquidator's appointment. Wages owed up to a statutory cap, holiday pay, notice pay and redundancy may be claimable from the Redundancy Payments Service. The liquidators will normally provide RP1 case-reference numbers to the affected staff. See gov.uk: your rights if your employer is insolvent.
Do you hold a deposit, gift card or undelivered order from Freyr Fitness Limited?
Customers with paid-but-undelivered orders, gift cards or deposits rank as unsecured creditors in the liquidation. Where you paid by credit card and the amount was over £100, Section 75 of the Consumer Credit Act 1974 may let you claim from the card issuer for breach of contract or misrepresentation by the supplier; the rules apply per item, not per transaction, and the card must be a regulated credit card. Debit-card payments may be recoverable via chargeback.
Are you a director of a company connected to Freyr Fitness Limited?
Section 216 of the Insolvency Act 1986 applies the moment the company enters liquidation. If you intend to be involved in another company using the same or a similar name within five years, you must rely on one of the three statutory exceptions and file the relevant notice. Acting in breach is a criminal offence and exposes you to personal liability for the successor's debts.
Sources
- The London Gazette notice (code Resolutions for Winding-up)
- Companies House record 15840476
- Editorial standards: how we source and review; five-pass pipeline.
