iBrand Limitless Ltd enters creditors' voluntary liquidation
Members of iBrand Limitless Ltd resolved on 27 May 2026 to wind up the company by reason of its liabilities, appointing Jamie Playford as liquidator. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
Members of iBrand Limitless Ltd resolved at a general meeting on 27 May 2026 that the company could not continue by reason of its liabilities, passing the special resolution needed to trigger a creditors' voluntary liquidation. A CVL is an insolvent winding-up resolved by the company's members without a court order.
The meeting was held at the company's registered address, Unit 5 Hearle Way, Hatfield, AL10 9EW, where Octavian Virgil Vasile chaired the proceedings. The ordinary resolution appointing a liquidator passed at the same sitting.
The liquidator
Jamie Playford of Leading, based at Lawrence House, 5 St Andrews Hill, Norwich, NR2 1AD, was appointed liquidator on 27 May 2026. Playford holds IP number 9735. A liquidator realises the company's assets and distributes the proceeds to creditors. Creditors or other interested parties can contact Playford's office on 01603 552028.
About the company
iBrand Limitless Ltd was incorporated on 6 May 2021 and operated from Unit 5 Hearle Way in Hatfield. Its registered SIC codes cover other retail sale not in stores, stalls or markets, and IT consultancy activities, placing it across both retail and technology services. Its most recent accounts, made up to 31 May 2024, were filed as micro-entity accounts, indicating a company at the smaller end of the scale. No prior trading names are recorded at Companies House.
The officers
Octavian Virgil Vasile has been a director since incorporation on 6 May 2021 and remained in post at the time of the resolution. Georgeta-Adriana Busu served as a director from 14 January 2023 until her resignation on 1 February 2025.
Secured charges
No secured charges are registered against iBrand Limitless Ltd at Companies House, so no secured creditors rank ahead of the general body of creditors in the distribution of assets.
The London Gazette published notice of the resolution on 29 May 2026.
Common questions
Are you owed money by Ibrand Limitless Limited?
In a creditors' voluntary liquidation you are an unsecured creditor unless you hold a registered charge or retention of title. The liquidators will write to known creditors with a proof-of-debt form. A statement of affairs prepared by the directors and the chair of the creditors' decision procedure should be available on request. Read more about proof of debt and where you sit in the creditor hierarchy.
Did you work at Ibrand Limitless Limited?
In a CVL, employees are typically dismissed at or shortly after the liquidator's appointment. Wages owed up to a statutory cap, holiday pay, notice pay and redundancy may be claimable from the Redundancy Payments Service. The liquidators will normally provide RP1 case-reference numbers to the affected staff. See gov.uk: your rights if your employer is insolvent.
Do you hold a deposit, gift card or undelivered order from Ibrand Limitless Limited?
Customers with paid-but-undelivered orders, gift cards or deposits rank as unsecured creditors in the liquidation. Where you paid by credit card and the amount was over £100, Section 75 of the Consumer Credit Act 1974 may let you claim from the card issuer for breach of contract or misrepresentation by the supplier; the rules apply per item, not per transaction, and the card must be a regulated credit card. Debit-card payments may be recoverable via chargeback.
Are you a director of a company connected to Ibrand Limitless Limited?
Section 216 of the Insolvency Act 1986 applies the moment the company enters liquidation. If you intend to be involved in another company using the same or a similar name within five years, you must rely on one of the three statutory exceptions and file the relevant notice. Acting in breach is a criminal offence and exposes you to personal liability for the successor's debts.
Sources
- The London Gazette notice (code Resolutions for Winding-up)
- Companies House record 13378951
- Editorial standards: how we source and review; five-pass pipeline.
