MB Goodboy Ltd (formerly My Babiie Ltd) enters creditors' voluntary liquidation
MB Goodboy Ltd, formerly My Babiie Ltd, passed a winding-up resolution on 21 May 2026. Michael Royce of M. R. Insolvency is appointed liquidator. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
MB Goodboy Ltd, the Paddock Wood wholesale trader previously known as My Babiie Ltd, passed a resolution to wind up on 21 May 2026. The winding-up is a creditors' voluntary liquidation, an insolvent process resolved by the company's members without a court order.
The company is registered at Suite A, 15 Commercial Road, Paddock Wood, Tonbridge, Kent, and is classified under non-specialised wholesale trade. It was incorporated in July 2019 as J6 AOP Ltd, adopted the My Babiie Ltd name later that year, and traded under that name until December 2024. It then became MB Welldon Ltd briefly before taking its current name, MB Goodboy Ltd.
The liquidator
Michael Royce of M. R. Insolvency, based at Suite One, Peel Mill, Commercial Street, Morley, has been appointed liquidator. Royce holds IP number 9692. His role is to realise the company's assets and distribute the proceeds to creditors.
Officers at the time of winding up
David Pizzey was serving as both director and company secretary at the time of the resolution, having been appointed to both roles on 2 January 2025. Three directors had resigned before the winding-up. Robert Alan Hollander and Adam Oliver Phillips both stepped down on 2 January 2025, while Matthew Robert Martin Harmer resigned on 30 September 2024. Georgie Dunn had resigned earlier, on 1 January 2022. Phillips had also served as secretary from March 2021 until his resignation in January 2025.
Accounts and filing history
The last accounts filed at Companies House were made up to 31 December 2022, prepared on a total exemption full basis. No subsequent accounts appear on the register.
No secured charges are registered against MB Goodboy Ltd, so there are no secured creditors with prior claims over the company's assets ahead of the general body of unsecured creditors.
The CVL resolution was published in the London Gazette on 22 May 2026. Creditors wishing to submit a claim should file a proof of debt, the formal claim form evidencing the amount owed, with the liquidator at M. R. Insolvency.
Common questions
Are you owed money by Mb Goodboy Limited?
In a creditors' voluntary liquidation you are an unsecured creditor unless you hold a registered charge or retention of title. The liquidators will write to known creditors with a proof-of-debt form. A statement of affairs prepared by the directors and the chair of the creditors' decision procedure should be available on request. Read more about proof of debt and where you sit in the creditor hierarchy.
Did you work at Mb Goodboy Limited?
In a CVL, employees are typically dismissed at or shortly after the liquidator's appointment. Wages owed up to a statutory cap, holiday pay, notice pay and redundancy may be claimable from the Redundancy Payments Service. The liquidators will normally provide RP1 case-reference numbers to the affected staff. See gov.uk: your rights if your employer is insolvent.
Do you hold a deposit, gift card or undelivered order from Mb Goodboy Limited?
Customers with paid-but-undelivered orders, gift cards or deposits rank as unsecured creditors in the liquidation. Where you paid by credit card and the amount was over £100, Section 75 of the Consumer Credit Act 1974 may let you claim from the card issuer for breach of contract or misrepresentation by the supplier; the rules apply per item, not per transaction, and the card must be a regulated credit card. Debit-card payments may be recoverable via chargeback.
Are you a director of a company connected to Mb Goodboy Limited?
Section 216 of the Insolvency Act 1986 applies the moment the company enters liquidation. If you intend to be involved in another company using the same or a similar name within five years, you must rely on one of the three statutory exceptions and file the relevant notice. Acting in breach is a criminal offence and exposes you to personal liability for the successor's debts.
Sources
- The London Gazette notice (code Resolutions for Winding-up)
- Companies House record 12106537
- Editorial standards: how we source and review; five-pass pipeline.
