MB Goodboy Ltd, formerly My Babiie Ltd, enters creditors' voluntary liquidation
MB Goodboy Ltd, formerly My Babiie Ltd, a supplier of children's strollers, car seats and high chairs, has entered creditors' voluntary liquidation. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
MB Goodboy Ltd, the Paddock Wood-registered supplier of children's strollers, car seats and high chairs that traded as My Babiie Ltd until late 2024, entered creditors' voluntary liquidation on 21 May 2026 with Michael Royce of M. R. Insolvency appointed liquidator.
A creditors' voluntary liquidation is an insolvent winding-up resolved by the company's members at the request of its directors, without a court order. It is the single largest stream of UK corporate insolvency by volume.
The company
MB Goodboy Ltd was incorporated on 16 July 2019, initially as J6 AOP Ltd. It was renamed My Babiie Ltd on 16 October 2019, a brand associated with children's pushchairs and nursery products. The company changed its name to MB Welldon Ltd on 18 December 2024 and then to MB Goodboy Ltd on the same date. Its registered address at the time of the appointment was Suite A, 15 Commercial Road, Paddock Wood, Tonbridge, Kent, TN12 6EN.
The Gazette notice describes the nature of business as a supplier of children's products, specifically strollers, car seats and high chairs. The company is classified under SIC code 46900, covering non-specialised wholesale trade.
The last accounts filed at Companies House were made up to 31 December 2022, prepared on a total exemption full basis.
The liquidator
Michael Royce, of M. R. Insolvency, Suite One, Peel Mill, Commercial Street, Morley, LS27 8AG, was appointed liquidator on 21 May 2026. Royce holds IP number 9692. His role is to realise the company's assets and distribute the proceeds to creditors.
Officers at the time of the notice
David Pizzey was serving as both director and company secretary at the time of the appointment, having taken on both roles on 2 January 2025. Three directors had resigned before the liquidation. Robert Alan Hollander and Adam Oliver Phillips both resigned on 2 January 2025, while Matthew Robert Martin Harmer had stepped down on 30 September 2024. Phillips had also served as company secretary from March 2021 until his resignation on 2 January 2025. Georgie Dunn served as a director from February 2021 but resigned on 1 January 2022.
Secured charges
No outstanding secured charges are registered against MB Goodboy Ltd at Companies House.
Background
The company's name history reflects a period of trading under the My Babiie brand before the two renaming steps taken in December 2024. No further background information is available from the sources consulted.
Common questions
Are you owed money by Mb Goodboy Limited?
In a creditors' voluntary liquidation you are an unsecured creditor unless you hold a registered charge or retention of title. The liquidators will write to known creditors with a proof-of-debt form. A statement of affairs prepared by the directors and the chair of the creditors' decision procedure should be available on request. Read more about proof of debt and where you sit in the creditor hierarchy.
Did you work at Mb Goodboy Limited?
In a CVL, employees are typically dismissed at or shortly after the liquidator's appointment. Wages owed up to a statutory cap, holiday pay, notice pay and redundancy may be claimable from the Redundancy Payments Service. The liquidators will normally provide RP1 case-reference numbers to the affected staff. See gov.uk: your rights if your employer is insolvent.
Do you hold a deposit, gift card or undelivered order from Mb Goodboy Limited?
Customers with paid-but-undelivered orders, gift cards or deposits rank as unsecured creditors in the liquidation. Where you paid by credit card and the amount was over £100, Section 75 of the Consumer Credit Act 1974 may let you claim from the card issuer for breach of contract or misrepresentation by the supplier; the rules apply per item, not per transaction, and the card must be a regulated credit card. Debit-card payments may be recoverable via chargeback.
Are you a director of a company connected to Mb Goodboy Limited?
Section 216 of the Insolvency Act 1986 applies the moment the company enters liquidation. If you intend to be involved in another company using the same or a similar name within five years, you must rely on one of the three statutory exceptions and file the relevant notice. Acting in breach is a criminal offence and exposes you to personal liability for the successor's debts.
Sources
- The London Gazette notice (code Appointment of Liquidators)
- Companies House record 12106537
- Editorial standards: how we source and review; five-pass pipeline.
