Primary Traffic Services Ltd named in Section 216 prohibited-name notice
A Section 216 prohibited-name notice has been published in connection with Primary Traffic Services Ltd, based in Heathfield, East Sussex. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
A Section 216 prohibited-name notice was published in the London Gazette on 4 June 2026 in connection with Primary Traffic Services Ltd, a traffic management company registered at Oaklands Barn, Newick Lane, Heathfield, East Sussex, TN21 8PU.
Section 216 of the Insolvency Act 1986 prohibits a director of a company that has entered liquidation from involvement in another company using the same or a similar name for five years, unless a statutory exception applies. Publishing a notice of this kind is one route by which a director can rely on such an exception, giving formal public notice of their intention to act in connection with a similarly named successor business.
The Gazette notice identifies Primary Traffic Services Ltd by its registered address in Heathfield, a market town in the High Weald area of East Sussex. The published notice sets out no further details of the associated liquidated company, the directors involved, or any appointed insolvency practitioners.
What a Section 216 notice means
When a company enters insolvent liquidation, its directors face automatic restrictions on reusing the same trading name or any name so similar that it suggests an association with the failed company. The five-year prohibition is designed to protect creditors and the public from being misled by a phoenix arrangement, where a new business appears to carry on under the same identity without meeting the debts of its predecessor.
A director who intends to act within one of the permitted exceptions must publish a notice in the Gazette within the prescribed period. That publication creates a public record and, if properly made, provides a legal defence against the criminal and civil consequences that would otherwise follow from breaching Section 216.
The notice does not confirm that any wrongdoing has occurred. It is a procedural step, and its appearance in the Gazette is a routine part of the statutory framework governing the reuse of prohibited names in England and Wales.
The company
Primary Traffic Services Ltd is listed in connection with the traffic management sector. Its registered address, Oaklands Barn, Newick Lane, Heathfield, East Sussex, TN21 8PU, is the address cited in the Gazette notice published on 4 June 2026. No officer names, secured charges, or administrator details appear in the notice as published.
Common questions
Are you a director of the successor company?
A prohibited-name Gazette notice typically documents one of the three statutory exceptions to Section 216 of the Insolvency Act 1986 (the rule against re-use of a similar name by a former director of a liquidated company). The exception is only valid if the notice meets the timing and content requirements in the relevant Rule. Read more on prohibited names.
Do you trade with the successor company?
A valid notice does not by itself revive the liabilities of the liquidated company. The successor company is a separate legal entity and the directors are personally exposed only if Section 216 is breached.
Sources
- The London Gazette notice (code Moratoria, Prohibited Names and Other: Re-use of a Prohibited Name)
- Editorial standards: how we source and review; five-pass pipeline.
