Polychromy Ltd: prohibited-name notice filed as Maddux Creative contractor enters liquidation
A prohibited-name notice under Rule 22.4 of the Insolvency Rules 2016 has been filed in connection with Polychromy Ltd, trading as Maddux Creative, now in liquidation. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
A prohibited-name notice has been filed in connection with Polychromy Ltd, the Brighton specialist contractor that traded as Maddux Creative. The filing indicates that a director intends to carry on business under a name similar to the one used by the company before it entered liquidation.
The notice was published in the London Gazette on 4 June 2026 under Rule 22.4 of the Insolvency (England and Wales) Rules 2016. Polychromy Ltd is registered at Sussex Innovation Centre, Science Park Square, Brighton, BN1 9SB, and its Companies House record shows it is currently in liquidation.
What a prohibited-name notice means
Section 216 of the Insolvency Act 1986 prohibits a director of a company that has gone into insolvent liquidation from being involved in another company that uses the same or a substantially similar name for five years, unless one of the statutory exceptions applies. Rule 22.4 of the Insolvency (England and Wales) Rules 2016 sets out one of those exceptions: a director may give notice to the creditors of the liquidating company within 28 days of the liquidation, disclosing the intended re-use of the name. Filing that notice does not remove the restriction entirely, but it satisfies the notification requirement that allows the director to proceed under the exception.
Creditors who receive such a notice are entitled to know that a connected individual plans to continue trading under a similar name, so they can take that into account in any decisions about the new business.
The company
Polychromy Ltd was incorporated on 14 July 2011, originally under the name Polychromie Limited, which it held briefly before changing to its current registered name on 29 July 2011. The company's SIC code, 43390, covers other specialist construction activities, and it traded publicly as Maddux Creative. Its registered office is within the Sussex Innovation Centre on the Science Park Square campus in Brighton.
The last accounts on record at Companies House were made up to 31 July 2024 and filed as unaudited abridged accounts.
The director
Joanna Le Gleud has been a director of Polychromy Ltd since incorporation on 14 July 2011. Her country of residence is recorded as the United Kingdom. No other current officers appear on the Companies House record.
There are no registered secured charges against the company, and no administrators have been appointed, consistent with the company having entered liquidation rather than administration.
Common questions
Are you a director of the successor company?
A prohibited-name Gazette notice typically documents one of the three statutory exceptions to Section 216 of the Insolvency Act 1986 (the rule against re-use of a similar name by a former director of a liquidated company). The exception is only valid if the notice meets the timing and content requirements in the relevant Rule. Read more on prohibited names.
Do you trade with the successor company?
A valid notice does not by itself revive the liabilities of the liquidated company. The successor company is a separate legal entity and the directors are personally exposed only if Section 216 is breached.
Sources
- The London Gazette notice (code Moratoria, Prohibited Names and Other: Re-use of a Prohibited Name)
- Companies House record 07704992
- Editorial standards: how we source and review; five-pass pipeline.
