50/50 Imports Limited enters creditors' voluntary liquidation
50/50 Imports Limited, a Stourbridge wholesaler and retailer of pharmaceutical goods and footwear, has entered creditors' voluntary liquidation. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
Jamie Playford of Leading has been appointed liquidator over 50/50 Imports Limited, a Stourbridge-based business trading in pharmaceutical goods, footwear and online retail, after the company entered a creditors' voluntary liquidation on 17 June 2026.
A creditors' voluntary liquidation, or CVL, is an insolvent winding-up resolved by the company's members at the request of its directors, without a court order. Playford, who holds IP number 9735 and is based at Lawrence House, 5 St Andrews Hill, Norwich, was appointed by the members and creditors of the company.
The company
50/50 Imports Limited operated from Unit 3 G K Davies Industrial Estate, Hayes Lane, Stourbridge, DY9 8QX, its registered office and principal trading address. Its business covered three registered activities: wholesale of pharmaceutical goods, retail sale of footwear in specialised stores, and retail sale via mail order or internet. The company was incorporated in September 2018.
The directors
Jonathan Alexander Gupta has been a director since incorporation on 17 September 2018 and remains in post. Tony Andrew Bird was also appointed on 17 September 2018 but resigned on 1 December 2022.
The liquidator
Playford can be contacted on 01603 552028 by creditors or other parties seeking further details about the liquidation. Leading is based in Norwich. There are no registered secured charges against 50/50 Imports Limited, so the liquidation proceeds will be distributed among unsecured creditors in accordance with the statutory order of priority.
The company's last accounts were made up to 30 September 2025, filed on a total exemption full basis, which applies to smaller companies meeting certain size thresholds under the Companies Act 2006. The notice was published in the London Gazette on 19 June 2026.
Common questions
Are you owed money by 50/50 Imports Limited?
In a creditors' voluntary liquidation you are an unsecured creditor unless you hold a registered charge or retention of title. The liquidators will write to known creditors with a proof-of-debt form. A statement of affairs prepared by the directors and the chair of the creditors' decision procedure should be available on request. Read more about proof of debt and where you sit in the creditor hierarchy.
Did you work at 50/50 Imports Limited?
In a CVL, employees are typically dismissed at or shortly after the liquidator's appointment. Wages owed up to a statutory cap, holiday pay, notice pay and redundancy may be claimable from the Redundancy Payments Service. The liquidators will normally provide RP1 case-reference numbers to the affected staff. See gov.uk: your rights if your employer is insolvent.
Do you hold a deposit, gift card or undelivered order from 50/50 Imports Limited?
Customers with paid-but-undelivered orders, gift cards or deposits rank as unsecured creditors in the liquidation. Where you paid by credit card and the amount was over £100, Section 75 of the Consumer Credit Act 1974 may let you claim from the card issuer for breach of contract or misrepresentation by the supplier; the rules apply per item, not per transaction, and the card must be a regulated credit card. Debit-card payments may be recoverable via chargeback.
Are you a director of a company connected to 50/50 Imports Limited?
Section 216 of the Insolvency Act 1986 applies the moment the company enters liquidation. If you intend to be involved in another company using the same or a similar name within five years, you must rely on one of the three statutory exceptions and file the relevant notice. Acting in breach is a criminal offence and exposes you to personal liability for the successor's debts.
Sources
- The London Gazette notice (code Appointment of Liquidators)
- Companies House record 11571410
- Editorial standards: how we source and review; five-pass pipeline.
