iBrand Limitless Ltd enters creditors' voluntary liquidation
Jamie Playford of Leading (IP No. 9735) was appointed liquidator of iBrand Limitless Ltd on 27 May 2026 in a creditors' voluntary liquidation. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
Jamie Playford of Norwich-based insolvency firm Leading has been appointed liquidator of iBrand Limitless Ltd, a Hatfield online retailer, after members and creditors resolved to wind the company up on 27 May 2026.
A creditors' voluntary liquidation, or CVL, is an insolvent winding-up resolved by the company's members at the directors' request, without a court order. It is the single largest stream of UK corporate insolvency by volume.
The company
iBrand Limitless Ltd operated from Unit 5 Hearle Way, Hatfield, AL10 9EW, its registered office and principal trading address. Companies House records the company's nature of business as other retail sale not in stores, stalls or markets, with a secondary SIC code for software consultancy. The company was incorporated on 6 May 2021 and filed its last accounts to 31 May 2024 on a micro-entity basis.
The liquidator
Playford holds IP number 9735 and practises at Leading, Lawrence House, 5 St Andrews Hill, Norwich, NR2 1AD. The appointment was made jointly by members and creditors. Playford can be contacted directly on 01603 552028.
The officers
Octavian Virgil Vasile has been a director of iBrand Limitless Ltd since incorporation on 6 May 2021 and remained in post at the time of the appointment. Georgeta-Adriana Busu served as a director from 14 January 2023 until her resignation on 1 February 2025.
Secured charges
No secured charges are registered against iBrand Limitless Ltd at Companies House.
Common questions
Are you owed money by Ibrand Limitless Limited?
In a creditors' voluntary liquidation you are an unsecured creditor unless you hold a registered charge or retention of title. The liquidators will write to known creditors with a proof-of-debt form. A statement of affairs prepared by the directors and the chair of the creditors' decision procedure should be available on request. Read more about proof of debt and where you sit in the creditor hierarchy.
Did you work at Ibrand Limitless Limited?
In a CVL, employees are typically dismissed at or shortly after the liquidator's appointment. Wages owed up to a statutory cap, holiday pay, notice pay and redundancy may be claimable from the Redundancy Payments Service. The liquidators will normally provide RP1 case-reference numbers to the affected staff. See gov.uk: your rights if your employer is insolvent.
Do you hold a deposit, gift card or undelivered order from Ibrand Limitless Limited?
Customers with paid-but-undelivered orders, gift cards or deposits rank as unsecured creditors in the liquidation. Where you paid by credit card and the amount was over £100, Section 75 of the Consumer Credit Act 1974 may let you claim from the card issuer for breach of contract or misrepresentation by the supplier; the rules apply per item, not per transaction, and the card must be a regulated credit card. Debit-card payments may be recoverable via chargeback.
Are you a director of a company connected to Ibrand Limitless Limited?
Section 216 of the Insolvency Act 1986 applies the moment the company enters liquidation. If you intend to be involved in another company using the same or a similar name within five years, you must rely on one of the three statutory exceptions and file the relevant notice. Acting in breach is a criminal offence and exposes you to personal liability for the successor's debts.
Sources
- The London Gazette notice (code Appointment of Liquidators)
- Companies House record 13378951
- Editorial standards: how we source and review; five-pass pipeline.
