Mirriad Advertising PLC enters administration after funding search fails
Mirriad Advertising PLC, an AIM-listed virtual product placement specialist, has entered administration. The company failed to secure urgent funding, leading to the suspension of its shares.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
Administration and directors
Mirriad Advertising PLC, a specialist in virtual product placement, entered administration on 13 May 2026. The appointment took place at the High Court of Justice. The company was previously known as Mirriad Advertising Limited and Broadwall Acquisitions Limited.
At the time of the administration notice, the directors of Mirriad Advertising PLC were James Pat Rokeby Black, Joanna Foyle, Louis Augustus Wakefield, and Nicholos James Hellyer. Jamie Allen resigned as secretary on 25 June 2025. One Advisory Limited was appointed as corporate secretary on that same date. A number of other directors and secretaries left the organisation in previous years.
Company background and operations
Mirriad Advertising PLC was incorporated on 20 April 2015. Its registered office is located at 201 Temple Chambers, 3-7 Temple Avenue, London, EC4Y 0DT. The company operates as an advertising agency under SIC code 73110. Its most recent accounts were filed for the period ending 31 December 2024.
What this means for creditors and customers
Mirriad Advertising PLC is now in administration. This is a formal insolvency process where licensed insolvency practitioners take control of the business. The goal is to rescue the company, sell it as a going concern, or sell assets to pay creditors. The directors moved to appoint administrators because they could not find the urgent funding needed to keep trading.
Appointed administrators will manage claims from creditors. They will issue statutory communications and handle correspondence from their firm's address. Creditors must submit a proof of debt form to provide evidence of the money the company owes them.
When a company enters administration, a moratorium begins under Schedule B1 of the Insolvency Act 1986. This legal stay stops most enforcement actions by creditors. No one can start or continue court proceedings against the company without permission from the court.
Customers who paid for orders that were not delivered, or those with deposits and gift cards, are usually unsecured creditors. These claims are dealt with alongside other unsecured debts. These are typically paid only after secured creditors receive money from any asset sales.
Employees can claim for wages, notice pay, and redundancy through the administration. If the company cannot pay these amounts, the Redundancy Payments Service can help staff with their claims.
Common questions
Are you owed money by Mirriad Advertising PLC?
You are an unsecured creditor unless you hold a registered charge or retention of title. The administrators will write to known creditors in due course with a proof-of-debt form and timetable for the first meeting. Until that letter arrives, no formal action is required from you. Read more about proof of debt and where you sit in the creditor hierarchy.
Did you work at Mirriad Advertising PLC?
Wages owed up to a statutory cap, holiday pay, notice pay and redundancy may be claimable from the Redundancy Payments Service if the company is unable to pay. The administrators will normally coordinate the RP1 claim with the affected staff. See gov.uk: your rights if your employer is insolvent.
Do you hold a deposit, gift card or undelivered order from Mirriad Advertising PLC?
Customers with paid-but-undelivered orders, gift cards or deposits typically rank as unsecured creditors. Where you paid by credit card and the amount was over £100, Section 75 of the Consumer Credit Act 1974 may let you claim from the card issuer for breach of contract or misrepresentation by the supplier; the rules apply per item, not per transaction, and the card must be a regulated credit card. Debit-card payments may be recoverable via chargeback.
Are you a director of a company connected to Mirriad Advertising PLC?
Watch for Section 216 of the Insolvency Act 1986 if you intend to keep trading under a similar name in a successor company. The rule prohibits a director of a liquidated company from being involved in another company using the same or a similar name for five years, unless one of the statutory exceptions applies. Read more about Section 216.
Sources
- The London Gazette notice (code Appointment of Administrators)
- Companies House record 09550311
- Court: High Court of Justice
- Editorial standards: how we source and review; five-pass pipeline.
