FREYR CrossFit enters CVL less than two years after incorporation
FREYR Fitness Ltd, trading as FREYR CrossFit in south-east London, entered creditors' voluntary liquidation on 20 May 2026 with Jamie Playford of Leading appointed liquidator. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
FREYR Fitness Ltd, the south-east London fitness facility trading as FREYR CrossFit, entered creditors' voluntary liquidation just under two years after incorporation, with a liquidator appointed on 20 May 2026.
A creditors' voluntary liquidation is an insolvent winding-up resolved by the company's members at the directors' request, without a court order. It is the single largest stream of UK corporate insolvency by volume.
The company was incorporated on 16 July 2024 and registered at 22 Casting House, Moulding Lane, London, SE14 6BN. It operated under the SIC code for fitness facilities.
The liquidator
Jamie Playford of Leading has been appointed liquidator, holding IP number 9735. A liquidator is the licensed insolvency practitioner who realises the company's assets and distributes the proceeds to creditors during a liquidation.
The directors
Two directors were on record at the time of the notice. David Jose Caetano Ambrosio, a resident of England, was appointed on 16 July 2024, the same day the company was incorporated. Ben Michael Wilson, a United Kingdom resident, joined the board on 9 August 2024.
Charges and secured creditors
No charges are registered at Companies House against FREYR Fitness Ltd, so there are no secured creditors with claims over the company's assets ahead of the general body of creditors.
Creditors wishing to submit a claim should file a proof of debt with the liquidator. A proof of debt is the formal claim form a creditor submits evidencing the amount owed.
Common questions
Are you owed money by Freyr Fitness Limited?
In a creditors' voluntary liquidation you are an unsecured creditor unless you hold a registered charge or retention of title. The liquidators will write to known creditors with a proof-of-debt form. A statement of affairs prepared by the directors and the chair of the creditors' decision procedure should be available on request. Read more about proof of debt and where you sit in the creditor hierarchy.
Did you work at Freyr Fitness Limited?
In a CVL, employees are typically dismissed at or shortly after the liquidator's appointment. Wages owed up to a statutory cap, holiday pay, notice pay and redundancy may be claimable from the Redundancy Payments Service. The liquidators will normally provide RP1 case-reference numbers to the affected staff. See gov.uk: your rights if your employer is insolvent.
Do you hold a deposit, gift card or undelivered order from Freyr Fitness Limited?
Customers with paid-but-undelivered orders, gift cards or deposits rank as unsecured creditors in the liquidation. Where you paid by credit card and the amount was over £100, Section 75 of the Consumer Credit Act 1974 may let you claim from the card issuer for breach of contract or misrepresentation by the supplier; the rules apply per item, not per transaction, and the card must be a regulated credit card. Debit-card payments may be recoverable via chargeback.
Are you a director of a company connected to Freyr Fitness Limited?
Section 216 of the Insolvency Act 1986 applies the moment the company enters liquidation. If you intend to be involved in another company using the same or a similar name within five years, you must rely on one of the three statutory exceptions and file the relevant notice. Acting in breach is a criminal offence and exposes you to personal liability for the successor's debts.
Sources
- The London Gazette notice (code Appointment of Liquidators)
- Companies House record 15840476
- Editorial standards: how we source and review; five-pass pipeline.
