HMRC files winding-up petition against MB Goodboy Ltd, formerly My Babiie Ltd
HMRC presented a winding-up petition against MB Goodboy Ltd, formerly the My Babiie children's products brand, on 16 April 2026. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
The Commissioners for HM Revenue and Customs presented a winding-up petition against MB Goodboy Ltd, a Kent-registered supplier of children's strollers, car seats and high chairs, on 16 April 2026, claiming to be a creditor of the company.
A winding-up petition is a court filing that asks the court to place a company into compulsory liquidation, meaning a court-ordered winding-up of its affairs. The High Court of Justice (Chancery Division) has listed a hearing for 10 June 2026 at 10:30 at the Royal Courts of Justice, 7 Rolls Building, Fetter Lane, London, under case number CR-2026-002997.
The company
MB Goodboy Ltd operates from Suite A, 15 Commercial Road, Paddock Wood, Tonbridge, Kent. The company was incorporated on 16 July 2019, originally as J6 AOP Ltd. It became My Babiie Ltd on 16 October 2019, trading under that children's products brand, before changing its name to MB Welldon Ltd and then to MB Goodboy Ltd, both changes taking effect on 18 December 2024.
Companies House records show the company's status as liquidation. The London Gazette published the petition notice on 29 May 2026.
The officers
David Pizzey is the sole current officer, holding the roles of both director and company secretary, appointed on 2 January 2025.
Several directors resigned in the period leading up to the petition. Robert Alan Hollander and Adam Oliver Phillips both left their roles on 2 January 2025. Phillips had served as both director and company secretary throughout his tenure, having been appointed on 16 July 2019. Matthew Robert Martin Harmer resigned as a director on 30 September 2024. Georgie Dunn resigned as a director on 1 January 2022.
The hearing
Anyone wishing to appear at the hearing, whether to support or oppose the petition, must give notice of their intention to the petitioner's solicitor by 16:00 on 9 June 2026. The petitioner's solicitor is the General Counsel and Solicitor to His Majesty's Revenue and Customs, reachable at 14 Westfield Avenue, Stratford, London, E20 1HZ, on 03000 534555, reference 2126142.
The petition was presented to the court on 27 May 2026 and published in the London Gazette two days later.
Common questions
What does a winding-up petition mean for Mb Goodboy Limited?
A petition is a court filing, not a court order. Mb Goodboy Limited is not yet in liquidation. The court will consider the petition at the date listed in the notice; until then, the company continues to trade, but its bank may freeze accounts and counterparties may stop extending credit. The court can dismiss the petition, adjourn it, or grant a winding-up order.
Are you owed money by Mb Goodboy Limited?
You are not yet a creditor in a liquidation; the company is still trading. If you support the petition, you may file a notice of support at the court named in the notice. If the petition is granted, you become an unsecured creditor in the resulting compulsory liquidation and the Official Receiver will invite you to submit a proof of debt.
Did you work at Mb Goodboy Limited?
A petition does not by itself terminate your employment. Wages and holiday pay continue to accrue until the company stops paying you or is wound up. Watch the bank position closely; if accounts are frozen, payroll will be the first thing to fail. If the petition is granted, statutory redundancy and notice claims become payable from the Redundancy Payments Service.
Are you a director of Mb Goodboy Limited?
Once a petition is filed, the company's directors have a heightened duty to consider the interests of creditors. Continuing to trade where there is no reasonable prospect of avoiding insolvent liquidation can expose directors to personal liability for wrongful trading under Section 214 of the Insolvency Act 1986. Specialist insolvency advice should be taken immediately.
Sources
- The London Gazette notice (code Petitions to Wind Up (Companies))
- Companies House record 12106537
- Court: High Court of Justice (Chancery Division), case CR-2026-002997
- Editorial standards: how we source and review; five-pass pipeline.
