Motor Search publisher Alternative Automotive Media enters creditors' voluntary liquidation
Alternative Automotive Media Limited, trading as Motor Search, has entered creditors' voluntary liquidation with both notices published in the Gazette on 4 June 2026. Full notice and Companies House record.
Information for general guidance, drawn from the public record. Not legal, financial, or insolvency advice. If you are affected by an insolvency, consult a licensed practitioner or qualified solicitor.
Alternative Automotive Media Limited's members resolved to wind the company up on 4 June 2026, with a liquidator appointed the same day under a creditors' voluntary liquidation. In a CVL, an insolvent company's members vote to wind up without a court order, and a licensed insolvency practitioner is appointed to realise assets and distribute proceeds to creditors.
The Newport-based company traded as Motor Search and operated under SIC code 73120, covering media representation services. It was incorporated on 9 June 2015. The liquidator appointment notice records the principal place of business as Goldfields House, 18a Gold Tops, Newport, NP20 4PH.
The resolution
The CVL resolution notice, published in the London Gazette on 4 June 2026, records the company's registered office at the time of the resolution as 2 Alexandra Gate Business Centre, Ffordd Pengam, Cardiff CF24 2SA. The notice confirms the company previously traded as Motor Search, with no prior registered name on the Companies House record.
Alternative Automotive Media had filed accounts to 31 May 2024 on a micro-entity basis throughout its trading life.
The liquidator appointment
The appointment notice, also published in the Gazette on 4 June 2026, confirms the appointment of a liquidator to Alternative Automotive Media Limited. The notice describes the nature of the business as publishing, consistent with the company's media representation SIC classification.
The directors
Donna Maria Goodall has been a director of Alternative Automotive Media since 1 July 2017 and held that role at the date of the CVL resolution. Susan Fuller-Anderson served as a director from 1 July 2017 until her resignation on 4 May 2021. Anwar Aziz Ismail was a director from incorporation on 9 June 2015 until 13 November 2017. Polar Peak Investments Limited acted as corporate secretary from incorporation until 13 November 2017.
Secured charges
No secured charges are registered against Alternative Automotive Media Limited at Companies House.
Both the resolution and liquidator appointment notices were published on 4 June 2026, closing a company that had traded under the Motor Search brand since its South Wales incorporation in the summer of 2015.
Common questions
Are you owed money by Alternative Automotive Media Limited?
In a creditors' voluntary liquidation you are an unsecured creditor unless you hold a registered charge or retention of title. The liquidators will write to known creditors with a proof-of-debt form. A statement of affairs prepared by the directors and the chair of the creditors' decision procedure should be available on request. Read more about proof of debt and where you sit in the creditor hierarchy.
Did you work at Alternative Automotive Media Limited?
In a CVL, employees are typically dismissed at or shortly after the liquidator's appointment. Wages owed up to a statutory cap, holiday pay, notice pay and redundancy may be claimable from the Redundancy Payments Service. The liquidators will normally provide RP1 case-reference numbers to the affected staff. See gov.uk: your rights if your employer is insolvent.
Do you hold a deposit, gift card or undelivered order from Alternative Automotive Media Limited?
Customers with paid-but-undelivered orders, gift cards or deposits rank as unsecured creditors in the liquidation. Where you paid by credit card and the amount was over £100, Section 75 of the Consumer Credit Act 1974 may let you claim from the card issuer for breach of contract or misrepresentation by the supplier; the rules apply per item, not per transaction, and the card must be a regulated credit card. Debit-card payments may be recoverable via chargeback.
Are you a director of a company connected to Alternative Automotive Media Limited?
Section 216 of the Insolvency Act 1986 applies the moment the company enters liquidation. If you intend to be involved in another company using the same or a similar name within five years, you must rely on one of the three statutory exceptions and file the relevant notice. Acting in breach is a criminal offence and exposes you to personal liability for the successor's debts.
Sources
- The London Gazette notice (code Appointment of Liquidators)
- Companies House record 09631163
- Editorial standards: how we source and review; five-pass pipeline.
